Calculate Maximum Value Per Investment
Sometimes Google AdWords makes recommendations that look something like this: This was taken from Google Places. Google’s recommendations may not be this same amount but the logic behind calculating how to get maximum value is the same. There are few ways to go about this. You can 1) ignore that recommendation and go on using your current bids, 2) trust Google and chose recommended amount,...
Digital Marketing Strategy. What the...?
We know about corporate strategy and strategic management, but what the heck is an Online Marketing Strategy? It’s part of the bigger picture, the overall marketing strategy, but it branches off to its own steps. However Online or Digital Marketing Strategy compliments corporate strategic objectives steps and Marketing Strategies. Say for example if one of corporate strategic objective is to...
Lets Get Philosophical, Part 1 – What Marketing Is...
To come up with a general definition on marketing, I first decided to cover what marketing is not. Therefore I started digging through various definitions from well-known authors and organizations. In my university Marketing textbook the authors gave short description of marketing as “meeting needs profitably” (Kotler & Keller, 2006). Others use more elaborate definitions. These are fractions...
GDN Placement Reports for Decision-Making
As part of our practice we regularly generate reports at campaign, keywords, etc. levels. When using Google Display Network (GDN), we also have to run placement reports, which generate measured site-level performance reports. These reports should be the most important data to help with our decision-making as to where to continue advertising and which sites to exclude. Therefore data from placement...
Often times we look at clients’ products and services and think, “now how should I describe this?” when we’re trying to come up with keywords. Each one of us has his or her method: some just wing it, some use keyword generators, others have more specific methods. What works for me is segmenting keywords and target customers in various stages of buying funnel. If someone is searching for a TV...
Introduction to Buying Funnel
Before consumers dive right into purchasing goods from an e.commerce store, they go through stages of buying. Stages that consumers go through are referred to as buying funnel, where they start with being aware of your product and end up making a purchase. It is vital to understand these stages to be able to properly market your goods and services to online shoppers. After all, “if you build it,...
We’re all aware of google and moz page ranks, and make it our regular SEO practice to keep checking on sites’ ranks. One of the most important factors that affect page rank is backlinks. Some SEO specialists think that backlinks are so important that they use automated social bookmarking programs to saturate the Internet with their clients’ blog links, home pages links, product page links and just...
Yahoo Site Explorer Replaced by Bing Webmaster...
Yahoo announced that Yahoo & Microsoft Search Alliance decided that there should not be two different webmaster portals for a single source. Therefore they started to integrate Yahoo Site Explorer with Bing Webmaster Center. Currently some of South and North American countries (including US and Candada) are transitioned with Bing Webmaster Center and Yahoo’s organic search results are...