August 2011
1 post
5 tags
GDN Placement Reports for Decision-Making
As part of our practice we regularly generate reports at campaign, keywords, etc. levels. When using Google Display Network (GDN), we also have to run placement reports, which generate measured site-level performance reports. These reports should be the most important data to help with our decision-making as to where to continue advertising and which sites to exclude. Therefore data from placement...
